Welcome to SwissPL
In the over saturated world of watch companies, we have forged a niche handcrafting custom pieces each echoing the unique story of its owner. Since 2010, we have had the privilege of being the storytellers for the brave souls of the U.S. Military, making watches that honor their sacrifices, and connect generations through service.
Call to design your unique watch: 1-800-774-4980
or email us: contact@swisspl.com
The Design Begins With Your Story.
Your unique journey has crafted a tale of distinction, a narrative deserving to be told. We invite you to acquire a tailored timepiece, a reflection of your individuality. Now you can own a legacy timepiece, one that celebrates your milestones and commemorates your sacrifices.
Now, let’s design your watch!
Watch Models
Embark on a unique journey with us and witness the creation of your custom timepiece unfold. "Track Your Watch's Journey" offers you an exclusive window into the meticulous craftsmanship and dedication that goes into every stage of your watch's production. From the initial design sketches to the final assembly, experience the passion and precision that SwissPL invests in bringing your vision to life.
Let customers speak for us
We convert your logo
If the graphic/plane/helicopter etc., you're interested in isn't displayed on our site, don't hesitate to reach out to us. We have experience transforming graphics and patches from various sources into wrist-art. We're confident we can translate your graphic, logo, family crest, company brand, or team patch into a unique timepiece design.
Swiss Components
American Craftsmanship
"I make custom watches because of Snort."
~ Alldaron (owner/designer SwissPL)
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The real Top Gun. Legendary F-14 Tomcat Pilot • U.S. Navy TOPGUN Aviator • Renowned Air Show Performer.
He's the real-life inspiration behind Tom Cruise’s iconic role 'Maverick' in the movie 'Top Gun.'
He has been a mentor, an invaluable advisor and beyond that a deeply cherished friend.
Snort Collection
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Limited Series
ENJJPT Timepiece
Design your limited series Euro-NATO Joint Jet Pilot Training Program timepiece to reflect your career.
Made In House
Every timepiece is meticulously hand-assembled for its respective owner right here in America, utilizing precision parts sourced from Switzerland, Germany, Italy, and the U.S. From time to time, we embark on special projects and create 'development editions' – CNC-machined in-house and released as limited-edition works of art.
While our enduring collaboration with the U.S. Military and Law Enforcement is a source of pride, our expertise goes beyond creating watches exclusively for servicemen. We are privileged to work with ambassadors from a myriad of professions, each a trailblazer in their field. Explore their custom timepieces and the captivating stories they embody.
We have been collaborating closely with the U.S. Military for more than ten years. Our mission is to craft exquisitely detailed, high-quality custom watches tailored specifically for Aviators, Special Operators, and other service members.